Get Your Business on the Map Quickly and Effectively With Google Places

Internet marketing companies know that search engine optimization (SEO) is proven to be the most effective means to increase visibility for brands and businesses. Additionally, kup opinie google there’s no media cost associated with SEO. Now, Google Places is making it even easier to market your business.–plus it’s free and only involves a small time investment. Google Places now includes additional features on the search engine results page (SERP) making you more visible and attractive to web surfers.

Visually Enhance your Business Listing on Google Places

Web surfers want a more comprehensive search experience when searching business listings–not just a map, directions and phone numbers. Now, kup komentarze google Google Places listings display not only a map of the business location, but also photos of your products and business, details including descriptor snippets, price, nearest subway, a link to make reservations (if applicable), links to available menus, and reviews. According to Brian Pasch of PCG Digital Marketing, photos and videos are the biggest missed opportunity with 85% of business listings missing out on a complete set of photos and videos. These should be utilized to differentiate your business and add great value to your listing and attract attention. Visualize what your business offers for web surfers–entice them to stop in or call.

The Importance of Reviews and the Amazon Effect

The number of reviews and total gold stars shown on your business listing reflects positively on your business, and web surfers are more inclined to click on those specific listings first. This phenomenon is referred to as the Amazon effect, and has clearly trained consumers to click on the products (or companies, in this case) first that have the highest ratings. Reviews heavily influence buying behavior. However, as a best practice, it is crucial to respond to any negative reviews to make a good impression, to acknowledge the feedback and see how to make it better. It is also important to take the time to thank positive reviews. Show that you’re listening, and appreciate all feedback. This is important to show to your customers that you care about what they have to say. An easy way to encourage and acquire more reviews is through ‘Internet Reputation Management’ cards. Make it easy for your customers to provide feedback by providing them with a link or QR (quick response) code to your Google Places listing on a card so they can easily and quickly write a review at their own convenience. Your business can also display a pop-up card on a counter with logos of the websites on which your business appears.

Leverage Google+ to Increase your SEO Ranking

Roughly 20% of the surfing population is logged into Google+ while conducting a search, according to Brian Pasch of PCG Digital Marketing. What does this mean exactly? When you’re signed into your Google+ account, the SERP includes your friends’ photo thumbnails when they share or +1 something. This is great news for internet marketing companies as you can easily and more directly influence your SEO ranking. Your friends’ photos make these listings pop and influence click behavior. Following the Amazon effect, more info please visit:- or there is significant CTR on searches including Google +1s as your friends’ recommendations influence your behavior. Most importantly, Google +1 takes precedent over standard SEO ranking on the SERP. This means that a specific business listing could potentially move up to the first page of the SERP when your friends +1 it, even if previously that business had no prior SEO and was on the second page.


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